According to Experian, the majority of US searches (at least those that generate clicks) incorporate more three or more keywords. This is likely being driven keyword suggestions, a feature that's now the default for virtually every search engine and every browser. To get a sense for what this means from a PR point of view, all you need to do is visit Question Suggestions. Even better, try Google Suggest yourself on topics related to your brand. The results are sometimes eye opening.
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