Google today rolled out a public DNS service that anyone tech savvy can use to make their browsing faster. There's no word yet if the domain name service will be built into other services like the Google Toolbar or Google Chrome as a default setting. Here's my quick take: Google says this is about making the web faster, but I think there's more to it.
"The average Internet user ends up performing hundreds of DNS lookups each day, and some complex pages require multiple DNS lookups before they start loading. This can slow down the browsing experience. Our research has shown that speed matters to Internet users, so over the past several months our engineers have been working to make improvements to our public DNS resolver to make users' web-surfing experiences faster, safer and more reliable."