Thursday, December 24, 2009

Most Searchers Use Three or More Keywords

Most Searchers Use Three or More Keywords

According to Experian, the majority of US searches (at least those that generate clicks) incorporate more three or more keywords. This is likely being driven keyword suggestions, a feature that's now the default for virtually every search engine and every browser. To get a sense for what this means from a PR point of view, all you need to do is visit Question Suggestions. Even better, try Google Suggest yourself on topics related to your brand. The results are sometimes eye opening.

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